Fashion Meets Football
Next season, Sporting Hasselt steps up to the Challenger Pro League - and their new shirt needed a launch to match. Sporthouse took full ownership of the production, from concept to final delivery, organizing the entire shoot at the Fashion Museum in Hasselt.

Given the location, the shirt was styled as a lifestyle piece rather than shown in a full kit, with the club's own players and players stepping in as models. Sporthouse handled everything on set: direction, styling coordination, photography, and video.
What we did
Sporthouse organized and produced the shoot from start to finish - planning the day, directing players and players on set, and capturing both photo and video content. The shirt was styled as a lifestyle item rather than match-day kit, and the accompanying video was shot and edited as a catwalk piece to match the concept.
The result
A complete, ready-to-use content package for the shirt launch - photos, video, and social content delivered by Sporthouse from a single day of production. Sporting Hasselt's new shirt, featuring Unibet Experts on the chest, launched with a look and feel that stood out from a standard kit reveal.
how can we assist you?
Contact us
Uploading...
fileuploaded.jpg
Upload failed. Max size for files is 10 MB.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Contact us
Uploading...
fileuploaded.jpg
Upload failed. Max size for files is 10 MB.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Contact us
Uploading...
fileuploaded.jpg
Upload failed. Max size for files is 10 MB.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Contact us
Uploading...
fileuploaded.jpg
Upload failed. Max size for files is 10 MB.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.